Healthcare Marketing: Google’s Guide to Patient Recruitment | Marketing Insider Group

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the…

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As we close out 2018 and enter a new year, it’s time to look toward the future. Many of you might be making some new year’s resolutions such as diet changes, workout routines, and quitting bad habits. But outside of your personal goals, you also need to keep an eye on your business operations. More…

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